Alkalive Jordan - December 2025 - Social Media & Content Strategy Report
Social Media Marketing Report & Analytics - Q1
A. Objectives
B. Content Deliverables
Content Type
Progress
Monthly Target
Completed
Balance
Reels / Video Content
0%
0
0
0
Static / Carousels
0%
0
0
0
Stories
0%
0
0
0
C. Quarterly KPIs
D. Previous Quarter's Analytics & Current Quarter's Goals
Platform
Reach
Views
Engagement
Followers
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0
0
0
0
0
0
0
0
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0
0
0
0
0
0
0
0
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TikTok
0
0
0
0
0
0
0
0
.png)
0
0
0
0
0
0
0
0
E. Organic Content Analytics
Platform
Reach
Views
Engagement
Followers
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
TikTok
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
F. Content Calendar
Posts
Format
Platforms
G. Boosted Content
Boosted Posts
Format
Platforms
Amount
Total Spend on Boosted Content
AED 0
Total Spend on Boost refers to the total amount of money allocated toward paid promotions on social media platforms to increase the reach, visibility, or engagement of specific posts or campaigns during a set period.
Total Shoot Hours
0 hrs / 0 hrs
Total Shoot Hours refers to the cumulative number of hours spent on-location or in-studio filming for a specific project or content campaign. This includes all active time dedicated to capturing video or photo content, excluding setup or post-production.
E. Agency Recommendations
Note:
A surge in Facebook views was recorded in November, directly attributed to the active campaign flight during that period.
1- Evolution of Visual Storytelling
While maintaining the "clean and airy" aesthetic, the agency suggests a shift in visual pacing for the new year.
- The "New Year Routine" Aesthetic: Move from the "cozy winter" cues of December to high-energy, bright, and minimalist visuals that reflect a "fresh start".
- User-Centric Realism: Increase the use of "real-life Jordan moments" by featuring Alkalive in recognizable, premium locations like local boutique gyms, business districts, and wellness cafes.
2- Conversion-Focused Educational Content
To meet the objective of "driving consumer conversion through scientific differentiation," the agency recommends a "Show, Don't Just Tell" approach.
- Live Demonstration: Conduct a live or recorded pH test comparison on Stories to visually substantiate the pH 8–8.5 advantage over regular bottled water.
- Mineral Bioavailability Series: Use carousels to break down the "rich minerals" mentioned in the plan, explaining exactly why they lead to faster absorption and better recovery for active individuals.
3- Community and Trust Building
Building on the "Trust & Transparency" pillar, the agency recommends moving beyond one-way broadcasting.
- Interactive "Hydration Check" Stories: Utilize poll and slider stickers daily to keep Alkalive top-of-mind during the workday, aligning with the goal of being an "essential part of an aspirational lifestyle".
- Expert Collaborations: Partner with local Jordanian nutritionists or fitness coaches to provide guest "takeovers," lending third-party credibility to the brand's scientific claims.
Website Blogs Deliverables - Q1
Website Blogs
Progress
Target
Completed
Balance
Articles
0%
0
0
0
Date
Title
Status
